Tequila is a distilled beverage made from blue agave plant located in the
Mexican city of Tequila. It usually has an alcohol content of 38-40 percent by
volume. Tequila accounts for a very small share in the Global Alcohol industry;
however, the demand for the tequila is rising rapidly. In 2013, the Global
Tequila market was dominated by the US in terms of volume as well as revenue.
The market was driven by the demand for premium tequila and the increased
plantation of agave in the past. Tequila is popular among youngsters and women
as a status quo, for rejuvenation, and for various flavors. However, rising raw
material prices is expected to limit the market’s growth in the future.
Analysts forecast the Global Tequila market to grow at a CAGR 2.51 percent and 2.34 percent in terms of revenue and
volume, respectively, over the period 2013-2018.
The report recognizes the following companies as the key players in the
Global Tequila Market: Jose Cuervo, Patron Spirits, Sauza Tequila and Tequila
Herradura.
Other Prominent Vendors in the market are: Camino Real distillery, Cia
Tequilera Los Valores, Coralejo Tiple Distilato, Destilados Ole, Hacienda La
Capilla, Pernod Ricard, Proximo Spirits, Sierra Tequila, Tequila Cazadores and
Tequila Quiote.
One key trend emerging in the market is the growing adoption of organic
tequila that will create a potential market and increase its demand among the
health conscious population that opt for pesticide and insecticide-free
products.
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Covered in this
Report
This report covers the present scenario and the growth prospects of the
Global Tequila market for the period 2014-2018. To calculate the market size,
the report considers the revenue generated from the retail sales of tequila and
the consumption of tequila in liters.
Global Tequila
Market 2014-2018, has been prepared based on an in-depth market
analysis with inputs from industry experts. The report includes the landscape
of the Global Tequila market and its growth prospects in the coming years. The
report includes a discussion of the key vendors operating in this market.
According to the report, one of the major factors contributing toward the
growth of the Global Tequila market is the rise in demand for premium tequila
by people in the US, which has led to the rapid growth of the segment.
Further, the report states that one key challenge that the market faces is
the rise in prices of raw materials, primarily agave, which poses a threat to
the growth of the market. The prices of raw materials are on the rise because
of a shortage in supply, which is likely to increase the production cost of
tequila and lead to increased prices of 100 percent tequila and 51 percent
tequila affecting the sales of the Global Tequila market.
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