IT is an integrated platform that includes IT hardware, software, and
services. The IT department of an organization is responsible for
storing, protecting, processing, transmitting, and retrieving
information. IT also helps organizations to align their business
processes with various other technologies. IT enables the development of
a safe and secure cyber system, maintains uniform flow of information,
and helps in the revenue generation of an organization. Thailand is one
of the strongest contributors to the IT market in Southeast Asia. Post
the economic recession, the economy of Thailand is growing at a high
rate, which is encouraging businesses in Thailand to invest heavily in
IT to improve their efficiency. Analysts forecast the IT market in Thailand will grow at a CAGR of 7.91 percent over the period 2013-2018.
The
Report recognizes the following companies as the key players in IT
Market in Thailand: Acer Inc., Advanced Information Technology Public
Company Ltd., Hewlett-Packard Co., IBM Corp., Adobe Systems Inc., A I
System Co. Ltd., Amazon Web Services Inc., Arcadia Soft (Thailand) Co.
Ltd., ASUSTeK Computer Inc., Blue D Zine Co. Ltd., Cisco Systems Inc.,
Cube of Nine Co. Ltd., Dell Inc., Enterprise Computing Services
(Thailand) Co. Ltd., Fujitsu Ltd., Google Inc., i-App Creation Co. Ltd.,
Lenovo Group Ltd., Longkong Studio Co. Ltd., Magic Software (Thailand)
Corp. Ltd., Microsoft Corp., Mobile Technology for Thailand, NTT
Communications Corp., Oracle Corp., SAP AG, SAS Institute Inc., Seiko
Epson Corp., SoftControl.Net Ltd., Tata Consultancy Services Ltd., TOT
Public Company Ltd. , Total Access Communication plc , TRUE Internet
Data Centre Co. Ltd.
The availability of low-priced tablets and
smartphones in the market is expected to drive internet penetration in
Thailand. Internet penetration in Thailand was about 36 percent in 2013
and was quite low when compared to other Southeast Asian countries. In
2013, less than 7 percent of the total population of Thailand were
subscribed to broadband connections. However, the National Broadband
Policy aligned with the Smart Thailand 2020 Master Plan is expected to
increase the adoption of the internet in the country, with the goal of
creating a 95 percent broadband penetration in the country by 2020.
The
IT market is predominantly categorized into three segments: Hardware,
Software, and Services. The report also covers the IT spending across
key end-user segments and discusses the market share analysis of the
major vendors in the market.
IT Market in Thailand 2014-2018, has
been prepared based on an in-depth market analysis with inputs from
industry experts. The report covers the key end-user segments of the IT
market in Thailand; it also covers the IT market landscape and its
growth prospects in the coming years. The report also includes a
detailed discussion of the key vendors operating in this market and
their market share analysis.
According to the report, the
initiatives taken by the Thai government toward the promotion of the IT
market in Thailand is the most important driver. The Smart Thailand 2020
Master Plan launched by the government focuses on developing the IT
infrastructure in the country. The government has taken initiatives to
improve internet connectivity in the country and to ensure the
involvement of IT in businesses, people, and government entities across
the country.
Further, the report states that the increasing piracy
in the Software segment of the country is one of the major challenges.
In 2012, the piracy rate in software was about 70 percent, which is much
higher than the privacy rate across the rest of the world. Though
measures are taken by the government to reduce piracy, it will continue
to be a major challenge for the growth of the IT market in Thailand in
the coming years.
